Training Cool

Some great things happening here. A ripe psychedelic oasis springs from the dry desert of the training video, sensuous beef patties tell you how they want to be cooked. Not surprisingly, the meta-viewing experience portrayed seethes with irony. (Imagine the "fraiche" [Dave Thomas's pronunciation] Wendy's employee in '89 assimilating this information.) The becoming-Wendy's movement undergone by Bill, our subject, is represented not as the cultivation of a grease-soaked acne face/"I hope my friends never see me like this...in this visor" paranoia. On the contrary, employment is transubstantiation into the cool.
Note in mid part two the mngr. stumbling on a transistorized Bill, one with the image of the Grill Skill MC, one with the cool and totally down with corporate quality control standards.

Think of how often the Wendy's employee is reduced to a psychedelic 3-D holo proj. for stoned-out customers, coming down to a fourth meal at Wendy's...