Wednesday, November 25, 2009

Travel Junkies



Patrick Swayze (as Bodhi) thematizes the interiority of “the tube” in Point Break as “The place where you lose yourself and find yourself.” This is the sacrificial operation endured under late capitalism, where the condition is, universally, self-sacrifice, or the division and capture of a portion of the individual and his experience.
In an ideally brilliant and empty infinity, chaos to the point of revealing the absence of chaos, the anxious loss of life opens, but life only loses itself—at the limit of the last breath—for this empty infinity. The me raises itself to the pure imperative, living-dying for an abyss without walls or floor…
The brilliance of consumption casts the human, now (self-)sacrificed, in an indeterminate zone, “living-dying.” Living-dying is the mode of being within the theological apparatus of capitalism. There is no end to the consumptive feast, for capitalism induces an extravagant celebration of itself on a daily basis. Obviously, work is no longer the sole celebratory act, for capitalism realizes its most intense phase as an apparatus governing/distributing the means by which one consumes, i.e., how one separates oneself from oneself. This is the schizophrenia of a perfected and generalized form of separation that, according to Agamben, was first instated by Christianity and secularized by capital in the form of alienation (alienated labor and alienated consumption). The etymology of the word oikonomia is bound up with maintaining the separateness of the divine through an earthly administration: Christ.

The Trinity signifies the portioning out of Providence by the Fathers of the Church in the 4th Century. Theology rooted itself in the oikos, God’s home, through the figure of Christ, the material and historical incarnation of the divine. Christ became the medium by which the theological translates the idea into material. He frames human history within an economy of redemption in the form action (politics, economics and institutions and general) but only insofar as activity separates itself from God’s ontological plane. Action is therefore reconciled with scripture and theological doctrine while, simultaneously, praxis ceases to be the foundation of being. Christ embodies this fracture, which capital adopts in the form of ideology. Ideology mediates activity, it assures historical persons that they will be redeemed for their actions, or even that they have already been! The eternal quality of ideology is found in the assurance it provides its subjects, which states, “there is no need for revising or intervening in the administration of reality, for YOU are already in the process of doing so.” However, as representation, ideology discloses the potential for human intervention in the administration of reality; like God, it is sovereign and autonomous. It is through the apparatus—ensuring the administration of the terrestrial, historical oikos—that ideology materializes.

Capitalism inherits the Church’s role of maintaining humanity’s respect for this division between material practice and the contemplative, ideational divine. Religion implicates its subjects in their own fragmentation, praxis—ritualistic scruple before the ideational. It is the expression of a deeply schizophrenic condition, having is mistaken for being. In the consumer society praxis is valued relative only to the accumulation that follows from it; property thus becomes the illusion whereby consumers secure the unity of their being in a deontologized (and desubjectivized) social structure.

Tourism as praxis and industry is the sacrificial operation that the individual carries out upon his own body, which he forfeits to the apparatus: to transport him, feed him, provide him with a vista and a marketplace for purchasing. Souvenirs are emblematic of the deontologization of this consumer practice; tourism is a celebration of the pure mediation that stands in for the experience of the proper, of that which is immanent (and not alien). The globe will not undergo a cosmopolitical transformation so long as travel is the expression of a solipsistic desire to be thrown into the alien. In America, we tend to express this desire through varying degrees of hostility toward immigrants on the one hand and a ritual devotion to consuming museified world culture on the other. Resorts, cruises, the tour bus and adventure/ecotourism are outstanding expressions of how the tourism apparatus functions. It exhibits, through its exhibitionism, how humans desiringly sacrifice experience for total desubjectification. Tourism is the consumption of prefab experiences, events that unfold predictably, regardless of the participants. This is one legacy of colonial that continues to have a deep impact on the consumer societies.


Tourism supplies the traveler with a sacred image of the world. The figure of the traveler is defined by the mere accumulation of these images.

Training Cool





Some great things happening here. A ripe psychedelic oasis springs from the dry desert of the training video, sensuous beef patties tell you how they want to be cooked. Not surprisingly, the meta-viewing experience portrayed seethes with irony. (Imagine the "fraiche" [Dave Thomas's pronunciation] Wendy's employee in '89 assimilating this information.) The becoming-Wendy's movement undergone by Bill, our subject, is represented not as the cultivation of a grease-soaked acne face/"I hope my friends never see me like this...in this visor" paranoia. On the contrary, employment is transubstantiation into the cool.
Note in mid part two the mngr. stumbling on a transistorized Bill, one with the image of the Grill Skill MC, one with the cool and totally down with corporate quality control standards.

Think of how often the Wendy's employee is reduced to a psychedelic 3-D holo proj. for stoned-out customers, coming down to a fourth meal at Wendy's...

Linguistic California